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US-based restaurant
chain Fire of Brazil
will be introduced soon
to the people of
Bahrain.
The Living Concepts,
a franchise developing
company based in
Bahrain. has been
awarded the Master
Franchise Rights for
US-based restaurant
chain Fire of Brazil.
Signing took place
between Abdul Wahid
Kooheji, managing
director or The Living
Concepts and Brent
Gilbertson, president of
Fire of Brazil.
The multi-million
dollar deal entitles The
Living Concept to expand
the Fire of Brazil
Churrascarias franchise
international markets
excluding North America,
South America and the
Caribbean.
The renowned
restaurant has gained a
lot of popularity in the
US particularly in Palm
Beach, Florida and
Nashville, Tennessee and
soon in Seef Mall,
Bahrain expected to open
by summer 2007.
This unique concept
offers a one-price menu
for guests to select
from 15 types of meats,
then a gaucho comes
around with swords of
meat and you eat until
you’re satisfied.
Fire of Brazil’s
menu selections appeal
to all with a variety of
meats, chicken, salads
and so one.
Famous items in their
menu include Picanha –
rumpsteak; Costela –
tender juicy beef ribs;
Filet Mignon – cut
from the tenderloin and
seasoned; Alcatra –
cut from the top
sirloin; Fraldinha –
cut from the bottom
sirloin; Cordiero –
young leg of lamb sliced
off the bone and served
as chops; and Frango –
an array of cuts
including chicken legs
and breasts wrapped in
beef bacon. It
also has an extravagant
salad bar, which is
presented with the meal
with twenty-five to
thirty-five choices of
hot and cold items in
this area.
The Living Concepts
is proud to be granted
the Master Franchise
Rights and be chosen
from over 100
applications.
This proves having
recognized the company
as an eligible franchise
owner and Bahrain to
being a strong solid
business hub.
Grasping its name
from the “Living'
nature of its Leisure
and Relaxation
(Lifestyle) brands,
Retail, Hospitality,
Food & Dining that
it promotes and
develops.
The Living Concepts
vision is to combine
traditional with modern
values and bring
high-end quality
franchises to
individuals and letting
them indulge their
senses in all aspects of
life. Other brands that
the company owns
franchise to are: Maya
La Chocolaterie, Dash
Coffee, Love Salad and
Nrgize Juice Bars. TradeArabia
News Service
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