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Daily Specials

Fire of Brazil signs 12-nation development deal

DUNWOODY, Ga. (Jan. 30) - With two company-owned churrascarias operating in northern Atlanta and one each in Palm Beach, Fla., and Nashville, Tenn., Fire Of Brazil, based here, inked a 12-nation development deal for the Middle East and North Africa with Bahrain-based Living Concepts Group, according to Fire of Brazil franchising pner Brent Gilbertson.

Following the debut of a Bahrain unit this May, the franchisee intends to clone Fire of Brazil churrascarias in United Arab Emirates, Sultanate Of Oman, Saudi Arabia, Qatar, Kuwait, Jordan, Lebanon, Morocco, Egypt, Libya and Algeria.

A former suburban-Atlanta nightclub operator and developer of the former San Francisco Wraps burrito brand, Gilbertson launched Fire of Brazil two years ago with his father R.J. and brother Terry Gilbertson. The franchising group is talking with developers in Miami and two other South Florida markets, and Charlotte, N.C., California and Ohio deals are also likely by the end of the first quer, Gilbertson said.

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2006 Nation's Restaurant News

Nation's Restaurant News